Event Schema Generator
An event schema generator writes Event structured data for a concert, workshop or other event held at a real place. Enter the event name, start date, venue and address, and this free tool writes valid JSON-LD with ticket offers, organizer, performer and status. It warns you about the rules Google sets for events.
Warning: name should not contain a price, "buy now" or "% off".
Include time zone offset. Google recommends a specific start time.
Previous start date shown only for Rescheduled events.
Several URLs, one per line.
Generated JSON-LD
Google doesn't guarantee that structured data will show up as a rich result.
Test markup with Google Rich Results Test →What is a event schema generator and when should you use it?
Event structured data describes an organized public or private occasion: its official title, scheduled start and end dates, physical venue location, ticket offers, performers, and organizational sponsors. Google utilizes Event structured data to render prominent interactive event rich snippets in Google Search, Google Maps, and discovery feeds. To build a robust event entity profile, model the host venue with the Local Business Schema Generator, define parent hosting entities via the Organization Schema Generator, and outline site navigation hierarchies with the Breadcrumb Schema Generator. If your event features educational workshops, publish curriculum steps using the Course Schema Generator and practical tasks via the How-To Schema Generator. Address attendee inquiries using the FAQ Schema Generator, promote video teasers with the Video Schema Generator, audit your markup validity using the Schema Property Completeness Checker, sanitize JSON-LD with the JSON-LD Syntax Checker, and explore the complete suite of Schema Markup Tools.
How do you use it?
- Enter the event name and start date with its time zone.
- Add the venue name and full address.
- Add tickets, organizer and performers.
- Set the status if the event changed.
- Copy the code and test it.
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Result interpretation & practical applications
When evaluating the output of the event schema generator, review the parsed metrics against your specific site architecture. Outputs are formatted for direct implementation into your HTML source, web server configuration, or Google Search Console audit files.
Always inspect generated values for contextual nuance. Automated tools highlight structural patterns, but manual verification confirms that technical directives align with your overarching SEO strategy.
Technical rules and limitations
- Required: name, startDate and location with an address.
- Events must take place at a physical location; virtual-only events aren't supported.
- Events must be bookable by the general public.
- Don't mark promotions, business hours or coupons as events.
- If an event is cancelled or postponed, keep the start date and change the status.
- Each event needs its own page.
Google's Event structured data documentation.
Common mistakes and troubleshooting
- Marking an online-only webinar as an event.
- Putting the venue name in the event name.
- Removing the start date after a cancellation.
- Setting midnight as the start time when the time is unknown.
No tool can promise how a search engine will crawl, index, or rank your pages. This tool generates and validates code against documented technical specifications; you determine where to deploy it, and you should always test changes on staging environments first. Google publishes extensive guidelines in Search Central on evaluating third-party SEO tools and advice. Learn more about our technical testing standards on our about us page, or explore full site audits on our pricing page.
Related free tools & workflows
Browse all Schema Markup & Structured Data Tools →Technical SEO Audit Workflows
Indexability & Crawling
Redirects & HTTP Headers
Authoritative Technical Documentation & Standards
This tool executes logic aligned with official technical documentation and search engine webmaster standards:
- Google Search Central Event schema guide
Google Search Central: Event Structured Data
Primary engineering source and technical documentation.
- Schema.org Event documentation
Schema.org: Event Entity Specifications
Primary engineering source and technical documentation.
Event Schema Generator questions
Can I mark up an online event? ↓
Google says virtual events with no real-world component aren't supported.
What if my event is cancelled? ↓
Keep the start date and set the status to cancelled.
What if I don't know the start time? ↓
Use the date only.
Is this tool free? ↓
Yes. It is completely free to use and requires no registration or subscription.
Does this tool visit my website or store my files? ↓
No. It executes entirely in your local browser runtime. Your inputs and results are never stored or logged on our servers.
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