Product Schema Generator
A product schema generator writes Product structured data for a page about one product. Enter the product name, images, brand and offer details such as price, currency and availability, and this free tool writes valid JSON-LD. Ratings and reviews are optional and only for real reviews shown on the page.
Several URLs, one per line.
Ratings and reviews ↓
Only add ratings and reviews that real people gave and that are shown on the page. Don't invent them.
Generated JSON-LD
Google doesn't guarantee that structured data will show up as a rich result.
Test markup with Google Rich Results Test →What is a product schema generator and when should you use it?
Product structured data provides search engine algorithms with exact commercial attributes for an e-commerce item, including title, high-resolution imagery, SKU, GTIN/MPN identifiers, brand entity, pricing, currency, stock availability, and verified customer feedback. Google utilizes Product schema to generate rich shopping snippets featuring pricing callouts, in-stock badges, shipping details, and star ratings. To create a complete e-commerce structured data ecosystem, establish breadcrumb navigation using the Breadcrumb Schema Generator, configure corporate credentials via the Organization Schema Generator, and generate return terms using the Merchant Return Policy Schema Generator. For customer feedback, format verified reviews with the Review Snippet Schema Generator and address customer queries using the FAQ Schema Generator. You can also verify complete property requirements using the Schema Property Completeness Checker, audit JSON-LD syntax with the JSON-LD Syntax Checker, extract competitor product markup via the Schema Extractor, format XML image feeds using the Image Sitemap Generator, and browse our comprehensive suite of Schema Markup Tools.
How do you use it?
- Enter the product name, description and images.
- Add the offer: price, currency and availability.
- Add real ratings only if they are shown on the page.
- Copy the code and test it.
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Result interpretation & practical applications
When evaluating the output of the product schema generator, review the parsed metrics against your specific site architecture. Outputs are formatted for direct implementation into your HTML source, web server configuration, or Google Search Console audit files.
Always inspect generated values for contextual nuance. Automated tools highlight structural patterns, but manual verification confirms that technical directives align with your overarching SEO strategy.
Technical rules and limitations
- Required: name, plus one of review, aggregateRating or offers.
- An offer needs a price; priceCurrency is recommended for product snippets.
- Product rich results support pages that focus on a single product or its variants.
- A past priceValidUntil date may stop the snippet from showing.
- Reviewer names must be real people or teams.
Google's Product snippet structured data documentation.
Common mistakes and troubleshooting
- Adding Product markup to a category page.
- Leaving out the currency.
- Adding ratings that aren't on the page.
- Leaving an expired priceValidUntil date.
No tool can promise how a search engine will crawl, index, or rank your pages. This tool generates and validates code against documented technical specifications; you determine where to deploy it, and you should always test changes on staging environments first. Google publishes extensive guidelines in Search Central on evaluating third-party SEO tools and advice. Learn more about our technical testing standards on our about us page, or explore full site audits on our pricing page.
Related free tools & workflows
Browse all Schema Markup & Structured Data Tools →Technical SEO Audit Workflows
Indexability & Crawling
Redirects & HTTP Headers
Authoritative Technical Documentation & Standards
This tool executes logic aligned with official technical documentation and search engine webmaster standards:
- Google Search Central Product snippet guide
Google Search Central: Product Snippet Structured Data
Primary engineering source and technical documentation.
- Schema.org Product documentation
Schema.org: Product Entity Specifications
Primary engineering source and technical documentation.
Product Schema Generator questions
Do I need ratings? ↓
No. A name plus an offer is enough for the checklist; add ratings only if real ones are on the page.
Can I mark up a category page? ↓
Google's product rich results support pages about a single product.
Is this for merchant listings? ↓
It covers product snippet fields. Merchant listings have extra requirements; see Google's merchant listing guide.
Is this tool free? ↓
Yes. It is completely free to use and requires no registration or subscription.
Does this tool visit my website or store my files? ↓
No. It executes entirely in your local browser runtime. Your inputs and results are never stored or logged on our servers.
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