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Tracking Parameter Remover

A tracking parameter remover strips tags such as utm_source from a list of URLs. Paste your links, choose which parameters to remove, by name or by prefix, and this free tool cleans every URL and shows how many times each parameter was removed. It keeps every other part of the address as it was.

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e.g. utm_source, gclid, fbclid

Strips any query key beginning with this prefix

Strips all other query parameters

Note: Some sites need certain parameters to show the right page (such as product IDs); this tool cannot know which parameters your website depends on.

What is a tracking parameter remover and when should you use it?

Shared links often carry tracking tags that make the same page look like many different addresses in a spreadsheet. Removing them gives you a clean list for audits, reports or redirect maps. To add campaign tags instead, use the UTM Link Builder, and to point search engines at your preferred address, use the Canonical Tag Generator.

How do you use it?

  1. Paste your URLs.
  2. Choose the parameters to remove.
  3. Press Clean.
  4. Check the changes and download the list.

Working on a comprehensive technical audit? Browse all free SEO tools to discover the next step in your workflow, or contact our technical support team if you require a specialized custom utility.

Result interpretation & practical applications

When evaluating the output of the tracking parameter remover, review the parsed metrics against your specific site architecture. Outputs are formatted for direct implementation into your HTML source, web server configuration, or Google Search Console audit files.

Always inspect generated values for contextual nuance. Automated tools highlight structural patterns, but manual verification confirms that technical directives align with your overarching SEO strategy.

Technical rules and limitations

  • Parameters are matched by name, case-sensitively.
  • Removing a parameter can change what a page shows if the site depends on it.
  • A canonical tag is one way to tell Google your preferred URL.

Google's guide on how to specify a canonical URL.

Common mistakes and troubleshooting

  • Removing a parameter that selects the page content, such as a product ID.
  • Forgetting tags with different capitalisation.
  • Cleaning live links in emails that still need tracking.

No tool can promise how a search engine will crawl, index, or rank your pages. This tool generates and validates code against documented technical specifications; you determine where to deploy it, and you should always test changes on staging environments first. Google publishes extensive guidelines in Search Central on evaluating third-party SEO tools and advice. Learn more about our technical testing standards on our about us page, or explore full site audits on our pricing page.

Related free tools & workflows

Browse all Advanced On-Page SEO Tools →

Authoritative Technical Documentation & Standards

This tool executes logic aligned with official technical documentation and search engine webmaster standards:

Tracking Parameter Remover questions

Which parameters should I remove? ↓

Only ones that don't change the page content. The tool can't know this for your site.

Does it change the rest of the URL? ↓

No. Only the chosen parameters, and the fragment if you ask.

Can I keep some parameters? ↓

Yes. Use the "keep only" list.

Is this tool free? ↓

Yes. It is completely free to use and requires no registration or subscription.

Does this tool visit my website or store my files? ↓

No. It executes entirely in your local browser runtime. Your inputs and results are never stored or logged on our servers.

Ready for the next step in your audit?

ToxicBacklink – Free SEO Tools & Backlink Checker builds fast, browser-based utilities for webmasters, developers, and SEO professionals. Each tool executes locally, shows exact modifications, and follows published specifications. Read more about us, check our how it works guide, browse all tools, or return to the home page.