UTM Link Builder
A UTM link builder adds campaign parameters to a link so your analytics tool can show where visits came from. Enter your page URL, source, medium and campaign, and this free tool builds the link, keeps any existing parameters and warns about spaces and capital letters. A bulk mode builds many links at once.
Naming Consistency Alert:
| # | Generated Campaign URL | Source | Medium | Campaign |
|---|
What is a UTM link builder and when should you use it?
UTM parameters are labels added to the end of a link. When someone clicks the link, Google Analytics reads the labels and shows the visit under your campaign. They don't change the page itself. Clean them out of shared lists with the Tracking Parameter Remover, and read any link's parameters with the URL Parser.
How do you use it?
- Enter the page URL.
- Fill in source, medium and campaign.
- Add the optional fields you need.
- Press Build and copy the link.
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Result interpretation & practical applications
When evaluating the output of the UTM link builder, review the parsed metrics against your specific site architecture. Outputs are formatted for direct implementation into your HTML source, web server configuration, or Google Search Console audit files.
Always inspect generated values for contextual nuance. Automated tools highlight structural patterns, but manual verification confirms that technical directives align with your overarching SEO strategy.
Technical rules and limitations
- Always use utm_source, utm_medium and utm_campaign.
- Values are case sensitive: utm_source=google is different from utm_source=Google, so keep a strict naming convention.
- Parameters can be added in any order.
- If you set one UTM parameter, set all the relevant ones.
These rules come from Google Analytics' help page on collecting campaign data with custom URLs.
Common mistakes and troubleshooting
- Mixing Email and email as sources.
- Leaving spaces in values.
- Adding UTM links to your own internal pages.
No tool can promise how a search engine will crawl, index, or rank your pages. This tool generates and validates code against documented technical specifications; you determine where to deploy it, and you should always test changes on staging environments first. Google publishes extensive guidelines in Search Central on evaluating third-party SEO tools and advice. Learn more about our technical testing standards on our about us page, or explore full site audits on our pricing page.
Related free tools & workflows
Browse all Advanced On-Page SEO Tools →Technical SEO Audit Workflows
Indexability & Crawling
Redirects & HTTP Headers
Authoritative Technical Documentation & Standards
This tool executes logic aligned with official technical documentation and search engine webmaster standards:
- Google Analytics Campaign URL documentation
Google Analytics Help: Custom Campaigns and URL Parameters
Primary engineering source and technical documentation.
- Google Search Central duplicate URLs documentation
Google Search Central: Avoid Duplicate Content from Tracking Parameters
Primary engineering source and technical documentation.
UTM Link Builder questions
Which parameters are required? ↓
Google recommends always using source, medium and campaign.
Are values case sensitive? ↓
Yes. google and Google count as different sources.
Do UTM tags affect search? ↓
This tool makes no claim about that; they are labels for analytics.
Is this tool free? ↓
Yes. It is completely free to use and requires no registration or subscription.
Does this tool visit my website or store my files? ↓
No. It executes entirely in your local browser runtime. Your inputs and results are never stored or logged on our servers.
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